About ICBC Club

ICBC Club is the loyalty program for the Argentinian branch of the bank. The more you spend with their services, the more points you receive to buy products in their catalogue.

The challenge

Approached by Hakuna to improve conversion, we did a thorough round of heuristic evaluation. After a week, we had produced a 50-pages report with actionable findings.


The ICBC club project

Heuristics are straightforward. The challenge is to communicate findings in an understandable and beautiful way so the designers and developers can act on them.

Detailed spreadsheet

A tool to analyze an e-commerce site, this summarizes ~250 guidelines the analyst goes through.

Summary of findings

The good, the bad, and the ugly. Everything goes into these presentations.