With offices in Mexico D.F. and Buenos Aires, #LOOKEA is the fastest growing fashion community in Latin America. A place where “It Girls” posts their looks and share it with friends and followers.

The challenge

#LOOKEA wanted to improve their UI and know which kind of users were actually using their app. We did in-depth user research and a lot of interaction design to improve their community.


The #Lookea project

We researched habits of Gen Z or “post-millenials”, the group of teenagers that is using their app.

Product roadmap workshop
Persona hypothesis workshop

We started with a couple of workshops to better understand #LOOKEAS's world and what they thought about their users.


We advised on small, incremental changes in the app and website to improve user retention.

Research findings

After three rounds of user interviews, we gathered conclusive data that changed the way #LOOKEA looks at its users