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#lookea
About #LOOKEA
With offices in Mexico D.F. and Buenos Aires, #LOOKEA is the fastest growing fashion community in Latin America. A place where “It Girls” posts their looks and share it with friends and followers.
The challenge
#LOOKEA wanted to improve their UI and know which kind of users were actually using their app. We did in-depth user research and a lot of interaction design to improve their community.
Date:2017
The #Lookea project
We researched habits of Gen Z or “post-millenials”, the group of teenagers that is using their app.
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We started with a couple of workshops to better understand #LOOKEAS's world and what they thought about their users.
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We advised on small, incremental changes in the app and website to improve user retention.
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After three rounds of user interviews, we gathered conclusive data that changed the way #LOOKEA looks at its users