About Seatswap

A frequent flyer, this startup's CEO had an insight: people would swap their exit row seat, with that bit of extra leg room, for a quick profit. SeatSwap turned these ad-hoc deals into a mobile marketplace.

The challenge

Integrate the two mental models –buy vs sell a seat– into a cohesive flow that made sense in the spare moments while boarding, dealing with race conditions, price negotiation, payments and directing people to their new seats.


The Seatswap project

A marketplace to swap seats with fellow passengers within an airplane.

Early sketches

Turning rough mockups into a clickable prototype where the negotiation between buyers and sellers can be tested with users.

Progressive Web App

We designed and implemented the prototype using Material Design guidelines and deployed it as a mobile-optimized web application.